

Toronto, Canada.
Over 22 years of experience in the corporate, freelance and agency worlds.
With a strong background in digital design I’ve learned to incorporate my knowledge as an Art Director into UX Design. From the early strategy stages my goal is to elevate the user experience in both a functional and visually attractive journey from the start to completion.
Todays digital projects demand more than just static wireframes and flat design mockups. Each require interactive prototypes and strong compliance of WCAG to properly serve todays digital user.
UX Director
Communication is key: understanding user needs and providing directions and opportunities to interact with a site, a product or an experience is what real usability is about.
Art Director
Understanding the brand and building creative solutions that fit have brought me success in this role. The ability to initiate and stimulate ideas for and from those involved in the creative process is what makes this job so exciting.
Selected Work
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CIBC Digital Identity Verification
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Scotiabank SCENE Card
UX Design, Web Design
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Scotiabank Startright
Art Direction, UX Design, Web Design
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Xocial App
Mobile App, UX Design
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The Mobile Shop
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RBC Technology Recruiting
Art Direction, UX Design, Web Design
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Gravol
Art Direction, UX Design, Web Design
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McCain
Web Design
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Polysporin
Art Direction, UX Design, Web Design
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Penaten
Art Direction, UX Design, Web Design
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My Starbucks Weekend
Art Direction, Web Design
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The AMY Project
Art Direction, Print
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Bayer Animal Health
Art Direction, Web Design
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Kijiji for business
UX Design
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CannTrust
Art Direction, UX Design, Web Design
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RBC Can I get it?
Art Direction, Mobile App, UX Design
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Dysport eDetail Aid
Art Direction, Tablet App, UX Design
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Canadian Tire App
Art Direction, Mobile App, UX Design
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Contour Next eDetail Aid
Art Direction, Tablet App, UX Design
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Rosacea Concierge App
Art Direction, Mobile App, UX Design
CIBC
Lead UX Designer
2019 – Present
Bensimon Byrne / OneMethod
Director, UX Design
2018 – 2019
KBS (kirshenbaum bond senecal)
UX Designer, Art Director
2017
Brightworks
Art Director, UX Designer
2012 – 2014
Sears Canada
Art Director
2012
Canadian Tire
Art Director, UX Designer
2008 – 2011
fab Magazine
Digital/Print Art Director
2003 – 2006
g Adventures
Digital/Print Art Director
2003
ehavior
Digital Designer
2001 – 2003
Devlin eBusiness Architects
Digital Designer
1999 – 2000
Clients
Say Hello!
Toronto, ON.
Canada